There’s something magical about mascots. We believe that having a "personified" character as a central part of a brand can make it easily recognizable, enduring, and beloved. Since our studio is mostly focused on visual design, we wanted a mascot that would fit well in various visual scenarios. This way, even if and when we decide to play with, enhance, and change our brand, the mascot stays and can adapt to new styles.

Our brand is like a playground or a, let's say, sandbox to us. We enjoy experimenting and playing around, which is why we don't want to stick to one visual style for too long. Our mascot helps us stay recognizable, but we also have a lot of freedom to play with other elements like photography and typography. We began our brand with 1960s American diner aesthetics. Currently, we are more focused on pixel art style, but in the future, we might be inspired by the Voltron anime series, for example.

In March 2023, we launched our first website. It was more of a soft launch since we didn’t focus on promoting it at all. At the time, we were already working on some exciting projects, and the site was just a way to announce the start of our journey. However, our page became a topic of discussion and spread across social media very quickly. It was amazing to be featured in many inspirational galleries and see numerous tweets and Instagram posts. We want to express our gratitude to everyone who sent us kind words and supported us.