We’re in the process of testing and fixing bugs, so please keep it to yourself for now. If you have any feedback or comments, we would be over the moon to hear them!

Brand identity and product design for AI-powered marketing and advertising 360˚ suite.

MadSense relies on deep learning to assist advertisers in creating and delivering highly personalized, contextual social and digital ad campaigns in real-time, at scale, and without using cookies. This powerful app deserves a powerful identity and user experience design, and that’s where we came in.

Client
MadSense
SERVICES PROVIDED
Research
Brand and Product Audit
Visual Identity Design
Positioning & Messaging
Delivered
Ongoing project
Using advanced AI techniques to transform signals and variables into a singularity.

MadSense is not a typical SaaS product. It is a robust set of tools that helps marketing and advertising agencies build a sustainable, AI-powered future with greater efficiency, better content, and higher profit margins. These types of apps are usually designed for in-house use, which is why they often lack good visual design and user experience and are there purely to fulfill their purpose. MadSense didn’t think in such a way and that's why our goal was to, with a great brand design and user experience, make MadSense a well-rounded product.

MadSense master logo was a great starting point for designing sub-brands for MadSense suite products.

Light
Dark
Primary
Secondary
Primary
Secondary

Made with

Our main artwork style is characterized by brightly coloured abstract paintings that resemble brush strokes and human touch (still generated with AI). By combining it with clean, strong, and almost technical applications, it presents how MadSense helps streamline all the AI data into valuable information, giving each user the most straightforward way to optimize their marketing results.

madsense.io

signals and variables into a singularity
The decision to use this aesthetic was to honour the power of AI, yet embrace how seamless MadSense is.

After presenting this solution to our partners at MadSense, this is the feedback that we got: "I love this visual element of the messiness/creativity of humans and the art with the more linear/geometric representation of AI/data, especially under the Fine-tuning. With a human touch. Fantastic!", and we couldn't be happier about it.

More to come soon

We are just beginning our journey and working closely with the MadSense team to implement brand guidelines across all their digital channels. Pudding is also working on user experience design for products within the MadSense suit, and we can’t wait to show you more. For now, take a peek at fine UI details.

Pudding & AI

Pudding knows how to design UI for AI

Deep learning is powerful and can lead to creating new, previously unseen products or making significant upgrades to existing ones. People at Pudding have a strong background in AI and are gaining new experiences daily.

Pudding has design methodologies and people dedicated to designing interfaces and user experiences around AI who are ready to collaborate with your team and identify opportunities to incorporate artificial intelligence into your digital product. This will help significantly improve it, making it more user-friendly, competitive, and ultimately more valuable.

Before founding Pudding we worked on ideation, design, and integration of IBM's Watson AI technology for projects with clients such as Bundesliga, Airbus, and Ikea, to name a few.

So, here is an idea ...

... we can begin with small and simple improvements, such as adding a UI for creating user avatars for empty profiles, progress to more advanced tasks like streamlining successful user onboarding, and advance to complex operations such as predicting user habits and usage patterns considering your product.

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Ready when you are
We are always curious to hear your ideas so if you think we can be your partner and help you make them happen, don't be shy to contact us.
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Our studio is situated in the charming town of Sremska Mitrovica in Serbia.

Even though we might collaborate remotely, the time zone difference should not be a concern as we are available for calls at any time. If a face-to-face meeting is required, we can travel, but we would also be delighted to welcome you to our studio.

Central European Summer Time Europe / Belgrade
Our studio is situated in the charming town of Sremska Mitrovica in Serbia.

Even though we might collaborate remotely, the time zone difference should not be a concern as we are available for calls at any time. If a face-to-face meeting is required, we can travel, but we would also be delighted to welcome you to our studio.

Central European Summer Time Europe / Belgrade
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"Pudding anyone? No, not the treat. The treat of a website that Pudding created for their studio featuring bright eye-catching animations and crisp design."

"We can't take our eyes off Pudding Studio’s website! From Lottie animations of side-eyes to surprised looks, Pudding Studio's animations are a whole vibe!"

"Cannot get enough of this mega scrolling One Page portfolio for Pudding Studio. I’ve raved about members personal sites in the past, so it’s wonderful to see a new studio site for their shared clients."

Honorable Mention - Sep 24, 2024
Honorable Mention - Nov 10, 2023